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Why You Need It

  • Everything you need to start your ultimate wellness ritual for a nourished, balanced scalp, and stronger, thicker, fuller looking hair.
  • Target concerns from dryness and damage, to product buildup and fine, thinning hair with the power of fermentation.
  • Results you can see and feel from root-to-tip.
  • The Rootist is the only haircare line powered by patent-pending Rootbiomic Ferment™, designed to deliver anchored, active roots, hydrated, balanced scalp and strong, protected hair.

What It Is

  • Densifying Serum is clinically proven to help kickstart hair's potential for visibly thicker, fuller hair in just 90 days.*

    *Based on expert grading evaluation on 34 panelists after use of the Densify Shampoo, Conditioner and Serum.
  • Densify Concentrated Shampoo is sulfate free (SLS/SLES) and adds volume and bounce.
  • Densify Concentrated Conditioner is silicone-free and leaves hair feeling thicker + smoother without weighing down volume.
  • Pre-Shampoo gently clears dirt, excess oil, and product build up.
  • BioBrew™ Serum helps repair damage, smooth frizz, and boost shine for up to 3x stronger hair in just one use.**

    **Based on dry combing on bleached hair tresses.
  • Dry Shampoo Powder absorbs both oil and sweat in between wash days to extend your style and keep hair looking and smelling fresh.

How It Works

  • Densifying Serum: Apply once daily to dry or towel-dried scalp and distribute evenly, focusing on areas of concern around the crown, partline + hairline. Massage thoroughly. Do not rinse out.
  • Densify Shampoo & Conditioner: Dispense half your usual amount into hand, lather into hair, then condition from mid-lengths to ends.
  • Pre-Shampoo Treatment: Apply to dry scalp, massage in, leave for 5-10 minutes, then rinse well.
  • BioBrew: Shake well. Spray onto clean, damp hair from scalp to ends and style as usual. (If your scalp is oily, avoid applying to scalp.)
  • Dry Shampoo: Tap brush onto roots and massage in.

Full Routine Pack Includes:

1x — Densify Concentrated Shampoo

Fermented, sulfate-free (SLS/SLES) shampoo to boost volume + bounce.

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1x — Densify Concentrated Conditioner

Fermented, silicone-free conditioner for thicker, fuller-looking hair and shine.

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1x — Densifying Serum For Thinning Hair

Clinically proven scalp serum for thicker, fuller-looking hair.

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1x — BioBrew™ Fermented Strengthening Serum

Microbiome friendly hair & scalp serum for hair damage repair.

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1x — AHA+ACV Pre-Shampoo Scalp Clarifying Rinse

Award-winning, gentle scalp exfoliator to remove excess oil & product buildup.

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1x — Clarify Dry Shampoo Powder

Talc-free ferment-infused powder that absorbs oil & sweat.

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Downloadable Resources
Product Usage & Ingredients

The Roots of Wellness


Just as the gut microbiome plays a vital role in maintaining overall health, the scalp microbiome is essential to strong, healthy hair.


Unlike typical hair care products that can disrupt scalp balance, The Rootist is powered by patent-pending Rootbiomic Ferment™ designed to nourish, hydrate and support an ideal environment for hair to thrive, from root to tip.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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