
Pack Option
Why You Need It
- Upgrade your wash day routine with this power pair designed to go beyond cleansing and conditioning, and promote root, scalp and hair wellness.
- Formulated to transform hair health for results you can see and feel from root to tip.
- The Rootist is the only haircare line powered by patent-pending Rootbiomic Ferment™, designed to deliver anchored, active roots, hydrated, balanced scalp and strong, protected hair.
What It Is
- Strengthen Concentrated Shampoo is sulfate free (SLS + SLES) and formulated to gently cleanse, strengthen, reduce frizz, and deliver healthy moisture and shine.
- Strengthen Concentrated Conditioner is lightweight, peptide-infused and silicone free, designed to pull moisture deep into hair without coating its surface, to nourish and smooth without weighing down hair.
- Ultra-concentrated formulas replace added water with patent-pending Rootbiomic Ferment, making them less wasteful and more powerful.
How It Works
- Strengthen Shampoo: Dispense half your usual amount into hand, lather into hair. Rinse well.
- Strengthen Conditioner: Dispense half your usual amount into hand and apply to hair from mid-lengths to ends. Rinse well.
Wash Day Essentials Pack Includes:

1x — Strengthen Concentrated Shampoo
Fermented, sulfate-free shampoo (SLS/SLES) for moisture, strength & shine.
Learn More
1x — Strengthen Concentrated Conditioner
Fermented, silicone-free conditioner for frizz-reduction, moisture & shine.
Learn MoreThe Roots of Wellness
Just as the gut microbiome plays a vital role in maintaining overall health, the scalp microbiome is essential to strong, healthy hair.
Unlike typical haircare products that can disrupt scalp balance, The Rootist is powered by patent-pending Rootbiomic Ferment™ designed to nourish, hydrate and support an ideal environment for hair to thrive, from root to tip.


* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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