Felicity Sissener, Chief Marketing Officer at Amare, drives strategic initiatives in digital and integrated marketing across the company’s diverse product portfolio. With a career spanning over 20 years in premium omni-channel retail, Felicity has a track record of marrying disruptive branding, marketing, and commerce efforts to deliver significant bottom-line results.

Before joining Amare, Felicity served in several Chief Digital Officer roles, including The Beauty Bank, a beauty brand incubator, and Crown Laboratories, a leader in skin science solutions. Her responsibilities included leading global e-commerce and digital marketing growth across prestige, therapeutics, and aesthetics categories. Her track record is impressive and proven, including digital and integrated marketing transformations for high-growth global skincare brands, directing digital and CRM strategies for a luxury retailer, and re-architecting brand identity for luxury jewellery brands. Felicity has also consulted for industry leaders in the private equity space throughout her career focusing on DTC M&A transaction advisory services, marketing and technology strategy, and launching DTC ecosystems for high growth global retail brands, turnarounds and top performing start-ups.

Felicity was born in Melbourne, Australia and holds a Bachelor of Arts degree with Magna Cum Laude honours from Wellesley College. Residing in Henderson, Nevada, with her husband and two daughters, she enjoys exploring the intersection of art and technology and continually seeks opportunities to inspire and lead in her field.